Brand Guidelines

Welcome to the Binaryfrost brand portal. This page is your go-to resource for using our visual identity consistently and respectfully—whether you're referencing our company or one of our open source products.

Logo Meaning

The Binaryfrost logo features a stylized snowflake, referencing our name. Inside the snowflake:

• Binary digits are embedded in the structure, representing code and software—our core focus.
• These digits converge at the center, symbolizing ideas and technologies coming together.
• A central dot anchors the design and hints at a gear, subtly suggesting that Binaryfrost is the mechanism that helps businesses and developers move forward.

Logo Usage

• Always use the official logo files included in our brand pack.
• Maintain clear space around the logo—at least half the height of the snowflake on all sides.
• Do not modify, distort, rotate, or animate the logo.
• You may resize the logo freely as long as the original aspect ratio and image quality are preserved.

Colour Palette

Our core brand colour is Cyan #22c3d3.

This colour is chosen specifically to remain highly legible and visually appealing on both light and dark backgrounds.

Permitted Recolouring

Recolouring the Binaryfrost logo is discouraged and should only be done when necessary for contrast or accessibility. When recolouring is unavoidable, use only the following approved fallback colours:

• Dark Gray #333333
• Light Gray #cccccc
• White #ffffff

In cases where you recolour the logo, ensure there is sufficient contrast between the snowflake colour and the binary digits colour to maintain legibility and visual clarity.

No other colours are permitted, and recoloured versions must still be legible across a variety of media and backgrounds.

Product Logos

Binaryfrost's open source products each feature their own unique logo while maintaining a consistent, minimal aesthetic. Each logo uses Binaryfrost's brand colour and contributes to a unified identity across our ecosystem.

SnowMail

A clean, minimalist envelope icon that reflects flexibility and simplicity—key values of the product. It's instantly recognizable and designed to feel lightweight and trustworthy.

SnowCMS

A stylized computer monitor with a series of horizontal lines inside. These lines are designed to represent text on a website, highlighting the product's focus on content and web structure. The overall design is balanced, modern, and clearly communicates its purpose.

SnowCaptcha

A cyan snowflake with a dark blue lock at its center. The snowflake ties into the Binaryfrost brand, while the lock clearly represents security. Together, they suggest strength and elegance in user verification.

Download Brand Pack

Need our assets? Grab the full brand pack here: Download Binaryfrost Brand Pack.

Need Help or Special Permissions?

For media requests, partnership opportunities, or specific use cases outside these guidelines, feel free to contact us.