Why should a website have a contact form?

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Adding a contact form to your website has many advantages.

Prevents Spam

The internet is full of bots looking for email addresses to add to a spam list. By using a contact form, you can filter out spam by using a CAPTCHA.

Easier for Potential Customers

It's much easier and quicker for someone to fill out a form on your website than opening another tab or application and logging in to their emails. The more user-friendly a website is, the more likely it is that potential customers will turn into customers.

Easier for You

Contact forms can be customized to collect all the information required from the customer.

For example, let's say your CRM requires a customer's phone number to create an account. Instead of sending the customer an email asking for their phone number every time someone leaves it out of their email, you can configure the contact form to ask for the customer's phone number. The emails will then already have all the information you need, saving you time.

Be careful not to ask for too much information in your contact form. Some people are less likely to fill out a form that asks for their phone number or address unless it's obvious why that information is needed.

Integrate with Other Services

While contact forms usually send the website owner an email upon form submission, some businesses may need the information entered into a different service (such as a CRM). Some contact forms allow you to customize how to handle a form submission which can let you send contact form submissions directly to the appropriate service.

Build Your Email Marketing List

If you do email marketing, a contact form is a great opportunity to ask someone if they'd like to subscribe to your mailing list.

Always ask before adding someone to a marketing list. No one likes unsolicited marketing emails and adding someone to a mailing list without their explicit permission is illegal in some countries.

Accept Feedback

Contact forms can be used for much more than getting potential customers to contact you.

For example, if you're an app developer, you may add a contact form into your app to collect user feedback without needing to develop a new feedback collection system.